A new alternative to smoking
Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco stick rather than burning it - giving you satisfactory experience with benefits that traditional smoking just can’t deliver; no burning smell, no ash and no smoke.
IQOS Product Line-up
Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options.
Our all in one pocket size solution; Allowing for 10 back-to-back experiences without needing to charge.
IQOS 2.4 Plus is the first-launched model of IQOS device in Korea which set the HnB trend. It's simple and modern.
New IQOS 3 has arrived
Our brand new IQOS has arrived.
With its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlusTM System - redefined protection and reliability for your IQOS.
The IQOS 3 MULTI
Tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.
Make it yours
Customize it to match your style, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
IQOS and Tobacco sticks are not risk free and are addictive.