A new alternative to smoking

Guy smoking multi

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco stick rather than burning it - giving you satisfactory experience with benefits that traditional smoking just can’t deliver; no burning smell, no ash and no smoke.

IQOS Product Line-up

iqos3 gold device

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options.

3.0 multi device blue
iqos milti

Our all in one pocket size solution; Allowing for 10 back-to-back experiences without needing to charge.

Family 2.4 device 3

IQOS 2.4 Plus is the first-launched model of IQOS device in Korea which set the HnB trend. It's simple and modern. 

Benefits of IQOS

IQOS is free from fire, ash and smoke and delivers satisfactory experience without burning smell. Learn more about IQOS benefits.

Man holding iqos 3.0
Man hands holding iqos 3.0
make it yours mobile

Make it yours

Customize it to match your style, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

Designing a Smoke-Free-Future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

the cube_outside2
the cube_outside2

IQOS and Tobacco sticks are not risk free and are addictive.