A new alternative to smoking

There's no shortage of reasons to love your IQOS. IQOS is free from fire, ash and smoke
and delivers satisfactory experience without burning smell. IQOS is the better alternative to smoking cigarettes. 

[Important information: This does not mean IQOS is risk free.]


A change in perspective is all it takes.

Simply Amazing_Main tile1_img1_MO

As humans, we move forward and always find a better way. Together, we find amazing everyday.

A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.

Better just got better.


Inspired by your feedback, designed around your needs.


From our family to you


The elegant and compact style of IQOS now provides two consecutive uses without any holder rechaarge.


3.0 multi device blue

Our all in one pocket size solution; Allowing for 10 back-to-back experiences without needing to charge.

Family 2.4 device 3

IQOS 2.4 Plus is the first-launched model of IQOS device in Korea which set the HnB trend. It's simple and modern. 


Make it yours.

Customize it to match your style, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

Designing a smoke-free future.

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

HP - About
HP - About

IQOS and Tobacco sticks are not risk free and are addictive.