official launch

IQOS 3 & MULTI officially launched on Nov. 15th

Available at online stores and IQOS official stores nation-wide



The IQOS 3 and IQOS 3 MULTI will be sold at 5 IQOS stores and 20 IQOS stores located in the Electromart throughout the nation, starting from Nov. 15th.


The customers visiting the IQOS stores can experience firsthand the enhanced function, portability and design of IQOS 3 and IQOS 3 MULTI before they make their purchase. In addition, 12 variations of colors on the IQOS 3 doors and holder caps and 4 different pocket charger colors make up for a total of 576 possible color combinations, allowing customers to create a unique, customized IQOS.

Furthermore, IQOS coaches can provide detailed guides on all the Q&As and precautions when using the new IQOS products.


The newly unveiled IQOS 3 features a side-opening design that makes the device more portable and has a charging time that is shortened by 40 seconds compared to the previous IQOS 2.4 Plus model. Also, the device is held by a ‘Magnetic Lock’ that allows the holder to be charged more easily and reliably.


The IQOS 3 MULTI allows up to 10 consecutive sessions with a single charge, each session lasting up to 6 minutes or 14 puffs. The IQOS 3 MULTI allows for a maximum of 60 minutes consecutive usage time, which is 70% longer than the competing products. The product also weighs only 50g, offering excellent portability and an easier hold.


The IQOS 3 and IQOS 3 MULTI are available at KRW 99,000 (retail price: KRW 130,000) and KRW 79,000 (retail price: KRW 110,000) respectively when using a special purchase code. The special purchase code can be granted after signing up the IQOS website ( Existing customers that have previously purchased IQOS can also receive the special purchase code.  


The IQOS 3 and IQOS 3 MULTI are available on the official website from Nov. 15th.





IQOS and Tobacco sticks are not risk free and are addictive. 
We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids.
Minors should not use tobacco or nicotine in any form. Pregnant women, diabetics and people with heart problems should not use any tobacco or nicotine product.