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The first heat-not-burn product in Korea 

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Meet the
IQOS 2.4 Plus

IQOS 2.4 Plus, which was the first heat-not-burn product introduced to Korea, led the IQOS trend in the market. Now, IQOS 2.4 Plus is available in a more affordable price. 

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Make it yours

Discover our extensive range of IQOS 2.4 Plus accessories to complement your life. Whether you are on the go, at home, at work, or in the car, get started with the essentials to ensure you always enjoy your IQOS moments.  Make your IQOS 2.4 Plus moments stand out through our assortment of 12 cap colors, leather pouches, sleeves, and carrying cases that offer added protection and a colorful way to express yourself.

Best is our beginning

Just as you start your journey moving from cigarettes to better smoke-free alternatives, our determination to create IQOS started with a similar passion. IQOS 2.4 Plus was born from the need to deliver the most satisfying experience free from fire, smoke, and ash in a way that could be made available to all adult smokers. Experience IQOS 2.4 Plus, the start of our heated tobacco journey.

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IQOS and Tobacco sticks are not risk free and are addictive.